ETA Insights

We've watched dozens of searchers open their outreach with credentials. Wharton MBA. Goldman background. Well-capitalized investor backing. They think it builds credibility. It doesn't. Most of the time, it builds skepticism.

We've talked to hundreds of business owners, and we can tell you this with certainty: the reason many people sell their business usually has nothing to do with getting the highest price.

Search isn’t in a bubble. The real constraint isn’t capital, it’s talent. With more professionals entering ETA as the white-collar job market softens, investors and business owners have the freedom to be more selective. The result isn’t collapse but a sharper filter, where disciplined operators with clear narratives and proven processes rise above the noise.