The DIY Guide
The complete system for finding and winning proprietary off-market deals. Infrastructure, messaging, lead sourcing, and the psychology behind why owners say yes. All in one playbook.
Get the DIY Guide - $499
The Problem
Proprietary deal sourcing requires two distinct skills working in concert. The technical infrastructure that gets your email into the inbox. And the message that gets the owner to reply. Most people can do one. Almost nobody does both.
The technical people nail the domains, the warmup, the deliverability. But they write emails that sound like a PE firm's intern. The relationship people write great messages. But they send them from a burned domain straight to spam.
One without the other is a waste of time and money.
Perfect deliverability. 100% inbox placement. And every email reads like a form letter. Owners delete it in two seconds. You've built a machine that delivers expensive spam.
What's Inside
17 chapters covering the full proprietary sourcing stack. From the market landscape to owner psychology to the exact tools, templates, and infrastructure you need to run campaigns that produce conversations.
The Offer
The DIY Guide is the system. The bonuses eliminate every excuse not to execute.
17 chapters. The full system from market landscape and owner psychology to campaign execution, email infrastructure, and lead sourcing. Based on real data from 255 owner reply threads across 4 live acquisition campaigns.
The Data
The "Impressed / Stood Out" opener with ego validation and endowment effect framing. Tested across healthcare, industrial, fleet, and facilities verticals.
Individual operator personas generated a 54% positive reply rate vs. 30-38% for fund-branded accounts. The moment you become "Managing Partner of Capital Fund," owners flag it as a threat.
Compared to 7.0x+ for brokered search fund deals. On a $2M EBITDA business, that gap is $4M in enterprise value. No competing bids. No broker fees.
Across 4 live acquisition campaigns targeting healthcare, industrial services, fleet management, and facilities management owners. Real data, not hypotheticals.
Instead of spending hours sorting through contact lists, managing our email infrastructure, and trying to get in front of business owners, DealBuff brings the conversations to us. It's a huge unlock.
DealBuff opened doors to local owners who actually fit our criteria. Within weeks we were having real conversations with business owners in our region.
The team delivered quality leads that turned into relationships with multiple strong businesses we hope to acquire for the long term. The process was smooth.
Fit Check
Risk Reversal
Set up the infrastructure. Run the sequence. If you follow the system for 30 days and don't get a single positive reply from a business owner, email us for a full refund.
We're not worried about refund requests. The system works. The data proves it. We just want to remove the last reason not to start.
The Math
The DIY Guide costs $499. The average lower-middle-market acquisition generates $500K-$2M in annual cash flow. A proprietary deal at 4.5x EBITDA saves $4M+ in enterprise value compared to a brokered deal at 7x.
43% of search funds never acquire. The ones that do treat sourcing as a system, not a hope. This is that system.
Get Started
Infrastructure and message. Both halves. One system. The DIY Guide, the bonuses, and everything you need to start sourcing off-market deals.
One-time purchase. Instant access. Keep forever.
Get the DIY GuideCommunity members get the DIY Guide at a discount. Learn more
Search-as-a-Service runs the same system. Same playbook, same frameworks, same tech stack. But DealBuff's team handles everything. We start the conversations. You carry them forward.